Developing experiences: creative process behind the design and production of immersive exhibitions

Visitors’ criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited change in approaches exhibition design. One is employment immersive together strong storytelling, which can create memorable experiences redefine visitor experience. study investigates design production process behind exhibitions, requires close collaboration multidisciplinary experts.